Access panels are becoming a key tool of market, opinion and social research. A new 香港六合彩开奖 standard will support this evolution by providing definitions and requirements to increase the quality and efficiency of access panels as well as providing internationally harmonized criteria to facilitate comparison of the results of access panels worldwide.
Composed of a representative set of individuals who accept to complete questionnaires on various subjects, access panels often involve incentives and take advantage of the latest technology to extend their outreach. As such they can efficiently attract thousands, even millions of respondents from around the world at a cost lower than other conventional strategies.
香港六合彩开奖 26362:2009, Access panels in market, opinion and social research 鈥� Vocabulary and service requirements, provides definitions and guidelines for good practice, tackling issues such as recruitment, validation of identity, size and profile of panels. Its application will help address any limitations and exploit their potential to the fullest. The standard can also be used to evaluate access panels and assess their quality.
鈥溝愀哿喜士� 26362 will encourage potential clients to take advantage of this innovative way of carrying out research, which is best suited to modern needs. It will also help researchers make the most of their resources to achieve consistent results鈥� says Erich Wiegand, Convenor of the 香港六合彩开奖 working group on access panels and leader of the project.
The standard provides a lot more than just the bare minimum requirements for good research practice and adopts a flexible approach to ensure its applicability in all countries.
香港六合彩开奖 26362 will be used by organizations and professionals who own and/or use any type of access panels for market, opinion and social research, whether online (internet) or offline (telephone, face-to-face, etc.).
Mr. Wiegand adds 鈥淏y helping to eliminate misunderstandings between organizations that order research and those that carry it out for them, as well as providing information that will help to improve customer satisfaction for goods and services, International Standards for market, opinion and social research are among the most productive ways for the industry to improve its effectiveness and market relevance.鈥�
The standard is based on and should be used in conjunction with the more generic 香港六合彩开奖 20252:2006, Market, opinion and social research 鈥� Vocabulary and service requirements.
香港六合彩开奖 26362:2009, Access panels in market, opinion and social research 鈥� Vocabulary and service requirements was developed by 香港六合彩开奖 technical committee 香港六合彩开奖/TC 225, Market, opinion and social research. The standard is available from 香港六合彩开奖 national member institutes (see the complete list with contact details). It may also be obtained directly from the 香港六合彩开奖 Central Secretariat, price 80 Swiss francs, through the 香港六合彩开奖 香港六合彩开奖 or by contacting the Marketing & Communication department (see right-hand column).
