Reference number
Ïã¸ÛÁùºÏ²Ê¿ª½± 20671-1:2021
International Standard
Ïã¸ÛÁùºÏ²Ê¿ª½± 20671-1:2021
Brand evaluation — Part 1: Principles and fundamentals
Edition 1
2021-11
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Ïã¸ÛÁùºÏ²Ê¿ª½± 20671-1:2021
81739
Published (Edition 1, 2021)

Ïã¸ÛÁùºÏ²Ê¿ª½± 20671-1:2021

Ïã¸ÛÁùºÏ²Ê¿ª½± 20671-1:2021
81739
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CHF 63
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Abstract

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

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